Looker
Analyze governed data, deliver business insights, and build AI-powered applications.
Data-driven insights through a unified platform
Build the foundation for responsible data insights with Looker. Leveraging Google’s deep roots and track record of AI-led innovation, Looker delivers the most intelligent BI solution by combining foundational AI, cloud-first infrastructure, industry leading APIs, and our flexible semantic layer.
Looker is Google for your business data and enables you to make your organization’s information accessible and useful. Looker Studio enables you to tell impactful, insightful stories with engaging reports and data visualizations. Together, you put inspiration and opportunity into the hands of the people who make things happen.
Key features
Looker’s trusted modeling layer provides a single place to curate and govern the metrics most important to your business. This means that users will see consistent results regardless of where they are consumed. In order for you to use this consistent trustworthy information in your tools of choice, we have opened up the Looker modeling layer to our ecosystem and are actively engaged with our partners to ensure the information in your Looker platform doesn’t stay there.
An AI assistant that helps accelerate analytical workflows in Looker like the creation and configuration of visualizations, formula creation, data modeling, report creation, and more — all underpinned by both a robust semantic and Gemini foundational models. With Gemini foundational models, RAG, and more, you’ll see relentless focus on the quality outputs of the models and rapid innovation on a reimagined UX that is both collaborative and conversational for mass appeal.
Embedded analytics goes beyond placing dashboards in apps. It's about transforming data into deeply integrated, value-driving experiences. With Looker, fully interactive dashboards can be seamlessly integrated into your applications. The robust API coverage allows you to do just about anything from the UI through API. This unlocks limitless possibilities to create data experiences beyond a Looker dashboard. In addition, Looker extensions integrate directly with Vertex AI, enabling powerful custom AI workflows and advanced analytics within your Looker instance.
Looker offers two ways to empower your users with self-service capabilities — Looker and Looker Studio.
Looker offers enterprise dashboards that are real-time, built on governed data, offers repeatable analysis, and inspires in-depth understanding of the data. Users can explore existing tiles, asking new questions, expanding filters, and drilling down to row level detail to fully understand the data behind a metric.
Looker Studio offers interactive, collaborative, and ad hoc reports and dashboards, with access to over 800 data sources and connectors and a flexible drag-and-drop canvas. You have the option to perform ad hoc analysis on both governed and unmodeled data. It's free, fast, and easy to start.
Looker on Google Cloud takes the existing powerful capabilities from the Looker platform and seamlessly integrates it into the secure Google Cloud ecosystem. Features our customers have come to love and expect in all Google Cloud products are now also available with Looker on Google Cloud, including SSO with Google Cloud IAM, private networking, seamless integration with BigQuery, and a unified Terms of Service.
Common uses of Looker
Reduce cross-cloud spending
Looker for cloud cost management
Many companies now use multiple cloud platforms (multicloud or hybrid cloud), leading to complicated billing and unclear costs. They need an affordable way to manage cloud spending.
Looker provides easy reporting for daily needs and long-term savings, helping you quickly identify high costs and inefficiencies.
Analyze marketing data
Looker for Google Marketing Platform
Marketers need to analyze their first-party data, but often lack a user-friendly interface. This is increasingly urgent due to new data regulations and privacy changes.
Looker offers an intuitive solution with built-in analytics and the ability to create custom segments. It also provides easy activation paths to platforms like Google Analytics.
Create custom data and AI applications
Looker for gen AI applications
Many companies want to adopt data analytics, but the learning curve can be challenging. While generative AI (gen AI) could transform data interaction, businesses struggle to start and have concerns about the reliability of AI-generated results.
Looker provides an easy-to-use platform for building data applications, a semantic layer for reliable metrics, better cloud performance and scalability, and gen AI integration for natural language interaction.
Monetize your business data
Looker for data monetization
Data monetization involves using your organization’s existing data to create new revenue or value. Looker is ideal for this, allowing you to build custom data products, easily integrate analytics, scale with your business, and ensure data security.
More productive collaboration
Looker for workspace
Many customers find it challenging to use productivity tools like Google Workspace effectively and may be unprepared for security audits. The Looker Block for Workspace provides user-friendly schemas for Gmail, Drive, and Meet, along with dashboards for Security Audit and Adoption to access audit log information.
Additional options include Looker for Connected Sheets for analyzing data within Sheets and integration with Looker Studio for creating visualizations.
A dynamic data analytics powerhouse
Looker for BigQuery
Looker and BigQuery form a powerful analytics duo, turning raw data into valuable insights for business growth. BigQuery manages large datasets, while Looker offers a user-friendly, Google-friendly platform.
Looker’s semantic modeling ensures a single source of truth and promotes collaboration. With interactive dashboards and real-time insights, Looker and BigQuery support faster, smarter decisions, keeping you competitive.
Self-service business intelligence with unmatched flexibility for smarter business decisions.
Business insights visualization
- Deploy an example data warehouse or analytics lakehouse solution to store, analyze, and visualize data using BigQuery and Looker Studio.
- Tell impactful stories by creating and sharing engaging reports and data visualizations
- Unite your data by easily connecting to more than 800 data sources
- Transform your data to impactful business metrics and dimensions with intuitive smart reports
- Create meaningful, shareable, customizable, charts and graphs with just a few clicks
Benefits
Your data is beautiful – use it
Looker Studio unlocks the power of your data by making it easy to create interactive dashboards and compelling reports from a wide variety of sources, driving smarter business decisions.
Connect to data without limit
You can access a wide variety of data sources through the more than 600 partner connectors that instantly enable you to connect virtually any kind of data, without any coding or software.
Share your data story
You can share your compelling reports with your team or with the world, collaborate in real time, or embed your reports on the web.
Key features
Gemini in Looker
Gemini in Looker provides generative AI-powered assistance to help you analyze and gain valuable insights from your data.
Talk to us
Speak with our data specialist to unlock your data potential.